Pearson exec: we need to be an "Electronic Arts for education"

Reblogged from GigaOM:

What does publishing giant Pearson (s PSO) have in common with the giants of the video game industry? Not enough, apparently.

In a conversation at the SIIA Ed Tech Business Forum, Luyen Chou, chief product officer for Pearson’s K-12 technology group, said that as new technology upends the textbook publishing industry, his company needs to become an "Electronic Arts (s EA) for education."

Read more… 485 more words

This is fascinating....do you think a big ed publisher like Pearson has a chance of being the EA for education? Or does EA have a better chance of addressing education in its already-established infrastructure?

About karen mahon

i am a behavior and learning scientist. i hold an ed.d. in educational psychology and am trained as an instructional designer. i have spent more than 15 years working in education and instructional software design.
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